This is a repost of a press release about a laudable project called
e.Studyante Program that I came across on
Notepad Corner, a blog being authored and maintained by a former i-café owner. We feel that the news is worthy of dissemination to all especially to the stakeholders in the i-café industry in our country.
School children in the Philippines face many challenges; sometimes, even the simple walk to school in the morning can be an arduous journey. Students cross rivers, traverse mountain peaks, even go through battlegrounds just to go to school. And when they arrive, they are faced with meager resources – overcrowded classrooms, the lack of books and school supplies – which all make for an uninspiring learning environment.
That is why starting on its 76th year, Procter and Gamble (P&G) Philippines is setting out to make these students’ journey more worthwhile. Taking its commitment to education to the next level, P&G will provide technology and connectivity to Filipino students nationwide with its e.Studyante program.
Along with partner
Smart Communications, Inc. (Smart) and
Synergeia Foundation, the e.Studyante program will provide kids from selected schools with an
XO Laptop from the
One Laptop per Child (OLPC) Association. The XO laptop is a rugged, low-power, connected laptop especially designed to make learning more engaging and more fun for students. Students can use their laptops not just to learn but to share and connect with each other, with their communities and with the world - helping them all become an “e.Studyante.”
“For children all over the country, the challenge of education begins even before they step into the classroom. Some have to wake up at the crack of dawn and walk miles through unpaved roads, through woods and rivers, just to get to school. We are doing this for these students. We want to make this journey worthwhile for them by giving them the tool that will place the world’s knowledge at their fingertips – through a laptop and internet connectivity,” said Chad Sotelo, e.Studyante Country Marketing Manager.
The goal is simple: Give out 1,000,000 laptops in time for P&G’s 100th year. And you can help. “But it’s not something we can do alone,” Sotelo added. “To help us reach our goal of 1,000,000 students, we would like to invite moms all over the country to support the e.Studyante program by buying P&G promo packs.”
Through the “e.Studyante” program, you can help give a child a laptop by buying specially marked P&G promo packs available nationwide. You not only save up to 40% on your favorite P&G products but you also help provide a child with a world of educational materials and fun activities that will inspire them to learn and achieve even more.
Participating brands include Safeguard, Tide, Pampers, Downy, Ariel, Pantene, Head & Shoulders, Joy, Rejoice, Whisper, Olay, Gillette, Vicks and Ambi-Pur.
Helping those in need has never been easier. You can help make each child’s journey to school more worthwhile. Support the e.Studyante program and help gift each student with a brighter future! Isang laptop, mas malawak na kaalaman, mas magandang bukas.
It's a highly laudable project which will expedite the e-learning of students all over the country especially the poor. Of course, it's apparent also that there're commercial benefits accruing to the two main sponsors, viz; SMART and P & G, as their products will be purchased for the purpose. Still, we can only wait and see the eventual implementation of this project nationwide. We hope that other large companies can be enticed to join this worthwhile undertaking.
ReplyDeletethis is a very good project for the benefits of the school children keep up the good work looking forward for the benefits of the school children in Kinalangay Viejo Integrated school.
ReplyDeletethank you and more power........